Property Management Blog

Have you ever thought what the best way to get the biggest reach when marketing a property?

Shawn Johnson - Tuesday, December 10, 2019

As a thriving property management company, we provide showings in several different formats and one of the best ways to promote a property is through video tours. Video tours can be done with several different methods like live Facebook tours, 360 camera tours, simple video walkthroughs or a combination of all of the three. Regardless of which method you choose, know that video tours are a necessity when marketing homes for rent.

We’re going to go through 4 reasons why 360 video tours rent homes faster.

  1. It creates a massive reach. What I mean by that is they allow prospective tenants to view homes from around the world and not need to physically view the property. This allows for reach far outside of the local market that you’re in. 
  2. It provides transparency.  A lot of feedback I receive when our prospects first view our 360 version tours is that they love that the homes are what they expected it to be. There are no surprises and the home is as advertised. Pictures alone only feature the best parts of the home and can be deceptive.
  3. The proof is in the stats. These are backed by statistical data through interviews and surveys done through our process as 75% of interviewed resident prospects preferred interactive virtual tours over normal photography these tours influence their purchasing decisions. 
  4. It saves time and money. This is not only beneficial for our company but also for our prospective tenants. Instead of having to rush showings, getting set up, taking time and gas money, virtual tours allow our staff to show the property and for our prospects to view the home at their convenience. It proved to help us rent homes faster because our process cuts the time for viewing and thus makes the rental application a breeze for everyone.

If you want to experience our excellent property management services or want to check out examples of video tours on our YouTube channel #HousesforRent, please don't hesitate to call us or visit our website!



We hope that you’ll consider the value of video tours when marketing your property.

Independence Capital is committed to ensuring that its website is accessible to people with disabilities. All the pages on our website will meet W3C WAI's Web Content Accessibility Guidelines 2.0, Level A conformance. Any issues should be reported to Website Accessibility Policy